"VR for Teens with Cancer"

For more than 30 years, Lance Paul Fisher (LPF) has been dedicated to hospitality, passionate about training and fascinated by the entertainment industry. Immediately following graduation from the University of Massachusetts at Amherst, his first decade was dedicated to building a solid foundation of experience including all food and beverage, rooms and sales positions within Marriott, Westin and Embassy Suites Hotel brands.

His second decade yielded general management and regional management of brands including Extended Stay America, Marriott, and Larkspur Hospitality. Lance held numerous consulting positions in this decade and Adjunct Professor designation at the San Francisco State University Hotel School. And then came the unique opportunity of a lifetime to help lead the Westin brand into the future through the Building World Class Brands, multi-million-dollar initiative where he worked with nearly 30 hotels, helping to transform the brand from the inside out.

Thanks to this experience he met a long-time, prominent Westin Hotel executive, and they formed a hospitality consulting firm (LPF Hospitality Performance) serving hotels and prominent entertainment venues including the San Diego Zoo, Legoland and Warner Brothers Studios. Simultaneously forming a partnership with Avius real-time feedback solutions of the UK, introduced Lance to technology business
development and Software as a Service (SaaS).
His work with Avius led Lance to work for IBM where he sharpened his technical sales and digital marketing skills and became certified in Digital Sales and Marketing with a CPDS designation (Certified Professional Digital Selling) through the Marketing Institute in Ireland. This designation inspired Lance to develop his own digital agency in 2018, LPF Hunters in Long Beach, where he developed a niche offering for Keller Williams real estate agents.

Lance is excited to be back in hospitality in his 4th decade serving Hogan Hospitality Group, bringing an array of diverse experiences and resources to staff and owners.
He also proudly serves as a board member, representing both LPF Hunters and Hogan Hospitality Group, specifically overseeing the digital presence of 18Loop, a powerful non-profit organization working to provide VR technology to every young adult with cancer. 18Loop partners with the American Childhood Cancer Organization (ACCO) and Lance will collaborate with ACCO on behalf of 18Loop on digital initiatives.